This blog is a fusion of personal, work, and professional subjects taking the form of conversations that we might have had -- hence the name -- on so wide a variety of topics that it defies description.
Back in May of this year I revealed that I was in the process of
planning out a network rebuild as a consequence of our home network
aging out (the newest network infrastructure components were at least
10 years old).
While we are not each of us likely to choose to admit to matters like hero-worship easily, I have to admit that it is the Zen-like awareness of the character Chris Stevens - and specifically the sub-character he is when being "Chris in the Morning" - a DJ for radio staiton KBHR - which he announces as Kay-Bear... Proof that figuring out what you want and then making it happen by recycling as much as possible is just plain cool man...
Surveying the Reality of the Network Situation
When you begin a new journey it usually helps when you start at
the beginning - and in our case, for the re-imagining of our network
- the beginning starts where the wires attach to the house.
Since we previously ran our consulting business from offices in
our basement that we had finished off with walls, doors, paneling,
and a finished ceiling with proper lighting, the place where the
wires come into the house was the most logical place to deploy our
network racks.
So in that spot there was (past tense) a Relay Rack (a two-post
19” rack used exclusively for network hardware), besides which was
two matching 7-foot-tall standard box-style 19” equipment racks of
the sort that are commonly known as “Server Racks.”
The pair of Server Racks we chose back in the day were the
then-current model of Tripp-Lite 42U rack enclosures. We bought two
of them, with side-panels, but no doors (front or back), no wheels,
and no handles. Just the standard leveler bolting scheme that
allowed us to drive in concrete receivers so that we could bolt the
racks to the floor.
For the Relay Rack we chose a Tripp-Lite SR-2Post-45U Open Frame
Rack, with a solid steel 4-way-mount base plate that allowed it to be
properly secured to the concrete floor so that it could safely
contain up to 800lb of hardware (for which it is rated).
Even when it looks like it is still good, old network hardware is just that - old.
Age and Treachery Require Flexibility!
As we contemplated an entire re-design of our network in order to
bring it, kicking and screaming, into the 21st Century, we
had to make some tough decisions. The main reason for many of them
had more to do with the fact that between 1995 (when the original
network was planned out) and 2015, I have lost the use of my legs and
require a wheelchair to get around.
As a result of this in 2002 we pretty much moved my office to the
ground floor (because the basement office was no longer accessible to
me), with the room on the ground floor that was designated as my
office being specially adapted.
Because I converted my old and no longer manageable career of
NetSec Engineering into Writing, and in particular as more than half
of my writing was on the video games beat, that room was given the
well known and patented Ikea treatment in order to make it as
friendly to my needs as possible.
What that translates to is simple enough. Against the front wall
of the room we installed a custom-designed and modular solution based
on the "Besta" line of shelving and storage units from Ikea.
Basically
that included a primary Besta Unit with a large open TV shelf
off-center to the right, with a bank of shelves along its left side.
We then added a pair of large shelf banks, one of which was laid
down on its side to function as a base for the main unit (to which it
was bolted) that basically provides five identical box-shaped storage
openings that match the five similar openings that serve as the base
of the main unit.
By doing that the main unit is raised in height of the unit so
that when we put the second bank or column of storage shelves on the
left-side of the assembled main unit, their heights matched. What that resulted in was a main unit combination that could
easily accept our 52” flat screen TV and plenty of storage.
The
base of the TV space has a row of two very wide but low shelves that
are meant to accept entertainment kit like DVD players, game
consoles, and other modular kit, while the eight box-shaped openings
plus the added five additional shelves from the second column laid on
its side provide full customization space.
The total number of storage openings is 18 and they are sized so
that you can use modular storage objects from Ikea - such as their
conversion kits with backs and doors to turn them into independent
storage space, as well as drawer inserts and filing container inserts
just to name a few.
We went with a selection of different inserts for the office so
that I had plenty of file space, as well as proper shelves for books
and game cases.
Right so you now know what the central focus of the office
consists of. Positioned directly in front of the E-Center is a large
flat bed-like construction upon which I can sit, lay, or recline,
while I work, with my notebook PC and game controllers easily
accessible.
To the left of that work space is a small desk on which the A/V
rendering server is placed, with its keyboard and mouse accessible to
use from the work space. Finally along the left-hand wall is a proper
desk for my wife's use.
It was into this fully functional and well-designed work space that
we inserted - to the right of the E-Center and thus occupying the
right-front-corner of the room - one of the 45U Server Racks, into
which would be installed all of the hardware that for various reasons
I may need direct access to.
The New MBR Rack Space and LAG
We decided to call this the MBR Rack, so the E-Center became the
MBR Center. Into the MBR Rack was initially installed a pair of
shelves, and some spacer vent plates. The latter being perforated
plates that provide front-coverage to serve as spacers for the
various hardware while allowing ventilation so that air-flow was
ensured.
A 4U spacer plate was installed into the top of the MBR Rack, and
directly under that we installed the first of a matched pair of
Netgear GS724TV2 Managed Smart Gigabit Ethernet Switches that would
serve as the backbone of our new network (bearing in mind that the
original network was left in place and fully functional as we created
the new one!).
So the pair of GS724TV2 Switches were installed - on in the MBR
Rack, one in the NOC Relay Rack - and these were fully and properly
configured. That meant adding the proper configuration settings, and
then making two custom CAT6 Ethernet cables that connected Ports 23
and 24 on the MBR Switch to Ports 23 and 24 on the NOC Switch.
These two switches were then configured to use the pair of Cat 6
cables as a single 2GB backbone that connects the upstairs and
downstairs switches - as otherwise a single Gigabit cable would be
all that connected them.
All fully-managed and most partially-managed Gigabit Ethernet
Switches today offer up a backbone protocol of this sort, either
using dedicated Network LAG configurations (LAG = Link Aggregation)
or, as was the case for our Switches, a dedicated aggregated Trunk connection of two cables and two ports for a total of 2GB backbone
speed.
The reason that we chose the Netgear GS724TV2 switches was a
combination of price (they can be had on eBay dirt cheap) and the
decision on Netgear's part to opt for using Trunking in place of
proper modern LAG.
Trunking is preferable largely because in theory - and if needed -
we could use up to 8 Ports (for a total of 8GB) for our backbone
aggregation if we chose to, whereas most of the modern implementations
of LAG protocol limit it to just two Ports - or 2GB.
Because we work with A/V files on a regular basis, and because
file storage is planned to be centralized on our network, we need a
minimum of a 2GB backbone and possibly a minimum of 4GB - so the
ability to expand that as needed? Yeah, that was key.
With the two switches and the backbone connection in place, we
tested the data transfer speeds and have come to the conclusion that,
as long as no more than three users are accessing A/V media or
working with A/V files across the network simultaneously at any given
time, the 2GB backbone should be sufficient.
But just in case we made a third Cat 6 cable and attached Port 22
to Port 22 after disabling Port 22 on both routers (to ensure that
there is no accidental looping) so a third 1GB connection exists that
can instantly be added to the existing 2GB backbone to increase it to
3GB if we ever need to. You know, having the raw cable there really
was no good reason not to do that.
Proper Termination
The network downstairs was originally a free-flow cable
configuration but, once that got too messy, we ended up adding a
CAT5E Patch Panel to it ten years ago, and then custom cabling to
Keystone boxes installed at the baseboards for a neater cable
management scheme.
So all of the systems that connect to the NOC end of the backbone
do so via properly terminated permanent CAT 5E cable runs that
utilize a patch panel and patch cables for their end-point
connections.
Since we were re-imagining our network anyway, and moving the
Server Rack and a Switch upstairs into the office anyway, it seemed
like a good idea to duplicate that standard upstairs. So we
purchased an industry standard CAT 6 Patch Panel and properly
terminated all of the cable runs that connect to it using the
standard box-and-keystone configuration, so that, at strategic points
in the walls, there are nice clean Ethernet jacks in place of
spaghetti cable runs.
At the MBR Rack installed just below the Ethernet Switch is a
48-Port CAT6 Patch Panel that is almost identical to the 48-Port
CAT5E Patch Panel in the NOC Relay Rack. So how is that for
symmetry?
Power Management
The NOC Relay Rack was originally planned and deployed with a
standard, grounded, 8-Port PDU that connected to a 2400KVA UPS
installed in the base of the Server Rack next to it, which allowed
for the various bits of kit in the Relay Rack to have their power
independently controlled, using the toggle switches on the PDU.
Of course at the time I was AB and thus able to walk over to the
rack and flick a switch - but once I was crippled, and with the
hardware now completely inaccessible to me, if I needed a device
attached to the rack down there reset, that meant someone else had to
go downstairs and flick the switch off, then on again.
Clearly that was not an ideal circumstance - and with so much of
the hardware failing as it aged out, I was having to send
switch-flickers downstairs several times a day, EVERY day!
So when the Server Rack was moved upstairs, we detached the
mechanical PDU from the Relay Rack and brought it upstairs with the
Server Rack, installing it at what would ordinarily be waist-high
level in the rack. All of the network kit was then powered via that
mechanical PDU.
Downstairs in the Relay Rack things were different. Changed.
Better!
Via eBay we purchased an APC model AP7900 Network-Attached 8-Port
PDU complete with the same style of web-based admin access that the
switches use, so that I could basically recycle the power to any
connected device remotely.
Yep, that meant that even if I needed something attached to the
NOC Relay Rack reset, I would not have to dispatch a human to do it -
I could do it myself! And how cool is that?
The AP7900 is a pretty well-known high-quality piece of equipment.
Purchased brand new from APC you are looking at $500 a crack - but
used on eBay? Less than $90! So that is totally win-win and within
the budget.
In fact I am seriously considering buying a second AP7900 for the
MBR Rack and I would if that was not so decadent and lazy a decision
:)
Servers and Such
The Server Rack downstairs is part of the solution for our
re-imagined network, because it is the home to a new server we
purchased and over the course of 4 months (as we could afford it)
upgraded until it was ready to be deployed.
I am speaking of the Dell PowerEdge 2950 II server we call
“Monster” that functions as the VM Host for our network.
Virtual Servers are a new concept for us here - and while it just
might maybe be overkill when you stop to consider that the network we
are building is being built to provide Internet Access to the
residents of our farmhouse, and work resources for a journalist, it
probably IS overkill.
But when we did the math, when you combine the average cost of
ownership and the electric bill for running four generic PC-based
servers which each have PSUs ranging from 450W to 900W (the file
server uses a 900W PSU due to the number of drives in it) it actually
makes total sense!
The 2950 II has a pair of redundant 720W PSUs in it, and
collectively they end up using less than half of the juice that the
four original servers that they replace use.
So our new (it is actually a used and refurbished) PowerEdge 2950
II which we purchased from a server rehab outfit in New York City
called TechMikeNY who we originally found
on eBay (but who has their own store-site online as well) we
basically got very very lucky.
The process of finding reliable, reputable, honest, and
knowledgeable suppliers for specialized computer hardware in this day
and age is often something of a crap-shoot. And considering that we
not only needed a reliable and savvy refurbisher but also a supplier
who would be willing to answer all of our questions and provide solid
and sound advice pretty much whenever we needed it... Well, that is
almost an impossible task these days!
To make this absolutely clear, we have no reservations whatsoever
in recommending TechMikeNY as a supplier whether via eBay OR via
their website sales center. The blokes working there know their
hardware inside and out, can (and more importantly WILL) answer any
and every question that you ask - even the really stupid ones - and
provide a high-quality refurbishing services for servers that they
back up 100%.
The MIT Flea - held third Sunday of the month, April thru October, and the place where we obtain the used and refurbished hardware as well as new batteries for the UPS's
Adventures in Server Acquisition
We felt so comfortable - and happy - with the services that they
provided when we originally bought the server as an eBay transaction
(which is a good idea for you to use to since using eBay adds a layer
of insurance to a purchase like that thanks to the eBay and PayPal
policy of going to bat for the buyer whenever issues crop up for such
transactions) that we had no problems or concerns with hopping from
eBay to their web-storefront to do the rest of the purchasing.
At their well-made website we bought the rest of the kit we needed
-- which in this case consisted of the following (with source noted):
MONSTER (Our VM Host Server Build)
PowerEdge 2950 II Initial Server Purchase @ eBay -- Total Cost:
$250.74
(Buy-It-Now Price = $215.99 plus Standard Shipping = $34.75)
eBay Order and Purchase Number 221295119685 check it out for
yourself!
This was basically a starter-package for a Commercial-Grade
Enterprise-Level Virtual Server Host System that included the
following bits and bobs:
Model: PowerEdge 2950 III
Processors: 2 x Intel 2.33GHz E5345 Quad Core
Memory: 8 x 2GB PC2-5300, FB
Hard Drives: 2 x 1TB 7.2K SATA 3.5"
Drive Bays: 6 x hot-swap 3.5"
Power Supplies: 2 x Dell 750 Watt (redundant PSUs)
Number of Power Cords: x2
RAID Controller: PERC 5i w/battery backup installed
Network Interface: 2 x Broadcom Gigabit Ethernet
Video Card: ATI Technologies Inc ES1000
Optical Drive: DVDRW-CDROM+
Remote Access Controller: DRAC5
OS: Windows Server 2008 R2 Evaluation Edition
Warranty: Standard 30 Day Included
Yes, all of that and only $250?! Not only is that a heck of a
deal, it is an awesome server! The ting is it is just what we went
looking for - a starter kit. We knew going in that we would need to
buy additional bits and bobs before we could actually deploy this as
our server solution.
So happy were we with the initial purchase that when we found out
that TechMikeNY was in the process of building its own web-based
storefront, we waited for them to complete it and roll it out rather
than doing the rest of the purchases via eBay (because why? Because
we could save a few bucks on eBay fees that is why!).
When their storefront finally deployed we bought pretty much most
of the rest of the kit we needed, which in case you are contemplating
doing the same thing we did, was:
x3 1TB 7.2K SATA 3.5" @ $49 each;
x3 HP Drive Caddies @ $15 each;
x1 Dell PowerEdge Rapid Rails Kit @ $35;
x1 Intel Pro Dell X3959 Dual Port Gigabit Ethernet NIC Card PCI-E
D33682 Card @ $36.99
Basically we needed the additional drives in order to create a
pair of RAID Volumes - the first one being a 1TB Volume for the OS
that consisted of a pair of mirrored drives (plus a dedicated Hot
Spare Drive) for the OS and VM Host Server configuration and the
first virtual server, which is a network utilities server.
The second Volume was an identical pair of 1TB mirrored volume for
the second pair of servers - our Wiki and Database Server and a
Testbed Server for online game servers.
To make that work we needed to add another dual-port Gigabit
Ethernet Card since each server would need its own dedicated Ethernet
and so we needed four Ethernet Ports.
Finally there as the Rails - which you cannot install this beast
into a rack without!
The only thing we still need (but there was not enough in the
budget for at the time) was one more of the 1TB 7.2K SATA 3.5"
drives and an HP Drive Caddies to install it as the designated Hot
Spare for the second volume.
See the way that this works - because it is necessary for us to
install the server in the NOC Rack far away from humans due to the
incredible noise that Enterprise-Level servers tend to make thanks to
their massive cooling requirements - trust me this Monster sounds
like a 737 taking off when its fans kick in!
So yeah, since it has to be racked away from anywhere that humans
are likely to be found, having pre-configured and deployed hot spares
makes total sense! What a hot spare does is just what it sounds
like: if something goes wrong with one of the two drives that make up
the mirrored volume, the RAID controller immediately signals an
audible alarm (that nobody will hear) and emails a warning alarm
notice to the admin email address (which of course I am likely to see
soon enough) while at the same time activating the Hot Spare and
rebuilding the Array using it!
That way we never lose the mirror and insurance that it offers,
and the server can take the necessary steps to ensure the continued
operation of the volume. I get the email and dispatch one of the
kids to pull the bad drive - the HP caddies actually have indicator
lights on each that will show which drive has gone bad or crashed,
but there is also a display panel on the front of the server that
will tell them which slot the bad drive is in as well...
There is a drawer in my wife's office desk that among other things
contains our supply of eplacement drives for the different RAID
equipped systems we have on our network - which basically is Monster
plus the A/V rendering server, which we built using fast 1.5TB SATA 2
Drives. So I remove the bad drive from the caddy, and swap in a new
replacement, then the kid takes that shoe/caddy back downstairs and
locks it back into the server, whereupon the RAID Controller marks IT
as the Hot Spare for the Volume, and all is right in the world.
In the interim I go online and RMA the bad drive, then Yvonne
boxes it up and ships it off to Western Digital, who then sends me a
new or refurbished 1TB 7200RPM replacement which gets placed in the
RAID Drawer in the desk to start the whole process all over again as
needed, if it every IS needed.
Servers at the MBR
So Monster is fully deployed and our virtual host is providing the
virtual servers to our very real network, and in the meantime we have
to complete the deployment of the MBR Rack. That involves a few
minor and some major tasks!
First there is the KVM Switch that we moved from the NOC Server
Rack (Monster has its DRAC so it does not need a head or a foot since
we can access it via the DRAC Card), so the KVM Switch is no longer
needed downstairs.
Back in the day that KVM Switch - a Belken OmniView 8-Port Switch
- was the console interface for all of the servers in the racks -
which basically meant all of the network resources plus our crack
cluster. Today things are a bit different.
For one thing the ancient SVGA 15” Monitor that sits on a shelf
in the NOC Rack is still sitting on that shelf - at least until we
can recycle or sell it anyway - because we will not be using either
that old monitor OR the mini-keyboard and mouse that sits on a
retractable shelf in the NOC Rack.
In its place we have bought a used and refurbished KVM Unit
(basically that is a folding display with built-in keyboard and
touchpad) that is build as a 2U drawer by APC, which we installed in
the MBR Rack. Below the KVM is the OmniView KVM Switch, which is
connected to the APC KVM and to each server to be installed in the
rack.
Now previously the Wiki Server that was plopped on top of the
E-Center was the only Server upstairs other than the A/V Server which
is not installed in either the E-Center or Rack. But that will
change over the course of the next 2 months or so.
New Servers and the KVM
The guts of what was the Wiki Server are to be swapped into a new
19” rackmount server that includes high-density mounts for
hot-swapable hard drives for what will become our NAS Server - NAS
translating to Network-Attached Storage.
In this case that server will be built using the FreeNAS suite -
which is basically a small turnkey appliance-style OS and utility
that fits on an 8GB Thumb Drive. That way all of the hard drive
space that is actually installed in the server will be hard drive
space.
The FreeNAS Thumb Drive is plugged into a USB Port on the
motherboard INSIDE the new case, which means it is nowhere that it
can be tampered with or lost. Inside the case we have currently
installed all of the spare SATA drives that we had laying around in
units of 2 identical drives each, so that we can utilize the FreeNAS
RAID File System.
Eventually ALL of the drives in that box will be
intentionally-purchased large format drives - probably 2TB minimum
but eventually 3TB since that is the current hard limit for
formatting using the ZFS File System - though really if you think
about it since ZFS and the FreeNAS software sets aside a large chunk
of the drive for swap space anyway, we could probably get away with
using 4TB drives since it only needs to format the portion of the
drives it can actually use as data space (the swap does not count)...
Huh, that is certainly something to think about!
Actually how much hard drive space for NAS is hard-limited by the
amount of RAM that is in the system anyway - as FreeNAS requires you
to have a minimum of 1GB of RAM per TB of disk space, so for example,
if you have a server with 16GB of RAM in it, you would be
hard-limited to just 16TB of PHYSICAL disc space. Note the emphasis
on “physical” there because the RAM to HDD ration is NOT for the
actual storage space but the disks with swap included in the figure.
So for now that means we will have 16TB of physical Hard Drives in
the server, and 16GB of RAM. That will translate to around 8TB of
Swap and 8TB of NAS. Which is just fine - heck, 8TB of NAS is a LOT
of storage space!
Eventually though we will increase the RAM in the server to 64GB,
and install 64GB of physical drive space for a total of 32GB of NAS.
And that will be so sweet! Because not only will that give the
family plenty of space for saving photos and movies they take with
their phones/cameras, but it will provide more than adequate space
for the automatic backup scripts to backup each of their PCs every
other night. So yeah, that happened.
Hollywood...
Almost the final step in the network upgrade will be building a
new server called “Hollywood” that will be built into a standard
19” rackmount case, and installed in the MBR Rack, and attached to
the KVM. Its name should clue you in on its function...
Hollywood is the home-built Media Server I am creating using
Ubuntu Linux Server and a pair of TV capture/tuner cards and as much
RAM and Hard Drive space as I can cram in!
Using a subscription-based schedule database available online via
the web, the family will be able to access Hollywood either via its
webserver or by sending the server an email message telling it what
shows that they want it to record.
Hollywood will record the shows that they ask it to - minus
commercials - which means that the kids will never miss their
favorite shows thanks to time-shifting. See they have reached the
point in their young-adult-life where having a job as well as going
to uni is part of life. This way they still get their TV fix.
In addition, and thanks to some clever scripting and several apps,
we can pop any DVD from our collection into the optical drive on
Hollywood and it will automagically rip the contents to the hard
drive and add it to the program database and its related web display
on the server.
Once a title has been added, the source media can be safely stored
and thus never risk being scratched! Not only that, but the
show/movie/etc can now be watched from any network-attached device in
the house that is capable of playing standard video formats!
So the family can watch Game of Thrones using their iPad or iPhone
ON the throne (um, yeah, that is kinda gross but still...), or on the
TV in the living room, or on their notebook or desktop PCs while
laying in bed, or even on a portable device while sitting in the sun
on the deck out back, or... Well, you get the idea...
So there you go - we went from an aging largely failing network
and moved to a fast, reliable, modern, and useful network that offers
all of the modern conveniences! Yeah, technology is good. But what
is even better is that almost all of these improvements and the new
network is a product of re-use of existing kit, buying refurbished
kit, and making most of it myself from cables to servers.
The consequences of that is a new network that was done on the
cheap. And what could be wrong with that?!
"Time is what we want most, but what we use worst."
William Penn
The sentiment expressed in that quote reminds me of
the attitude that certain editors from certain game sites (both of
which shall remain nameless since I like having work) often feel about how the writers choose to spend their time, as opposed to how the editors believe that they should be spending it, and it
certainly does sound familiar.
It is odd how this one particular
sub-editor, who I happen to know has NEVER been to LA let alone
covered E3, somehow knows precisely to the minute how long it should
take us to travel from LAX to Union Station.
How long the walk is
from Union Station to our hotel; generally how long it should take to
check in, and, allowing half-an-hour for us to settle in and freshen
up, feels fully justified in setting up meetings for us on the very
same day we arrive! And yet it happened.
Note: As this is really
an analysis AND a traditional travel feature article, we include the
costs of things where it is appropriate to do so and especially in
the case of kit since you may want to incorporate some of the wicked
clever and massively convenient tech we use to do our job - just
saying...
They say that the journey is half the fun, but from our point of view the journey is half of the frustration...
Planes, Trains, and Automobiles
Traveling to Los Angeles is
accomplished in basically one of three ways: Airports, Train Stations, and Highways - Planes, Trains, and Automobiles.
It has been our experience, when the nature of the journey is a cross-country run, that the least attractive method is via
the Interstate Highway Network, particularly if you have to do all or some of the driving.
An interesting fact: the first Interstate Highway to be built in the Los Angeles area and that served as a
centralized access point for LA was Interstate 110 (aka State Route
110), which also happens to be the highway made famous in the semi-animated
motion picture Who Framed Roger Rabbit?
That film was a fantasy
interpretation of the real-life conspiracy undertaken by a commercial
passenger transportation company called National City Lines (NCL),
who along with major corporations like General Motors, Standard Oil,
and Firestone set out to purchase and dismantle the tram-based public
transport networks in major metropolitan cities.
Between 1938 and 1950 NCL took
over commercial public transportation lines in 25 major cities in the
USA, and began to dismantle the environmentally friendly electric tram
lines in favor of bus lines.
Those use buses. You know, large
petrol-powered public transport devices that used gasoline and rubber
tyres in great quantity annually? Built and sold by companies like
General Motors? Those things?
Even if you are traveling in a
modern, air-conditioned, WiFi-equipped bus, getting to LA from
anywhere east of the Mississippi River generally means between five
and seven days of brutal travel through some pretty inhospitable
landscape. We don't recommend it but it is the cheaper way to go.
The only way to fly between Boston and New York City. Seriously!
21st
Century Passenger Rail
The other relatively slow
alternative is to travel by train. If you are coming from outside
of California in America today, that means you have a single choice:
the government-owned Interstate Passenger Train Service commonly
known as Amtrak.
Amtrak's real name is the National
Railroad Passenger Corporation, and it is a
partially-government-funded for-profit corporation that provides
medium to long-distance intercity passenger rail service throughout
the contiguous United States. Well, sort of. I mean the routes
that they serve are pretty restricted and do not include every major
US city or even most of them.
For example you cannot take Amtrak
from Chicago to Las Vegas, because why? Because they don't service
Las Vegas as a destination, that's why. But if you are traveling
between cities that they do service, then you could do far worse.
The trains that Amtrak runs are
all modern, well maintained, well-staffed, and offer most of the
amenities one might expect from their European counterparts. Club
and Dining cars, Observation Cars for scenery watching, and of course
Bar Cars where you can get a few pleasant libations and seek out the
company of like-minded train passengers.
A choo-choo ride on Amtrak can be
a very pleasant way to get from Point-A to Point-B - especially if
you can afford a private compartment, which during the day contains
your seats and at night is converted to pretty comfortable beds.
They have TVs, radios,
in-compartment WiFi Internet access, standard 110v grounded power
outlets, and food service delivery to your compartment (if you are
disabled) - that's pretty spiffy for the 21st Century!
The Club Car for the famous Illinois Central train City of New Orleans, offering regular passenger service from Chicago to New Orleans. In addition to the Club Car pictured here, it sported first-class and second class dining cars, meal service for third and coach via a snack bar car, and a long ling of Pullman Compartment Cars, each with its own formal attendant to turn down the beds and deliver hot coffee, fresh squeezed and chilled orange juice, and the morning paper with your breakfast.
It was not always so I am afraid.
In fact it almost wasn't period. You see the decline of passenger
rail began in the mid-1950s and, by the late 1960s it looked like
passenger rail service in America was due to meet the same fate as
the inner-city tram networks.
But in 1970 President Richard M.
Nixon stepped in to save the day, and helped to pass the Rail
Passenger Service Act, a new law that basically created Amtrak and,
what is more, preserved passenger rail services in America for
generations to come.
It may not sound important now,
but according to the experts, when gasoline prices rise above $7 a
gallon, Americans are going to quickly re-discover passenger train
travel in a big way.
You should read up on that,
because trust me when I say this, you will be very happy that
President Nixon took the steps that he did to preserve passenger rail
in this country when you have to refinance your home just to fly from
Boston to LA.
Because $7 a gallon is a magic
number at which the cost of train travel compared to ANY other form
of long-distance public transportation begins to slide towards cheap.
The cost of a train ticket from
Boston to New York City at the time that I write this is $52 Coach or
$113 Business Class. The difference between Coach and Business is
spacious, comfortable seats and an extra-large tray table, 110/120v
plugs in your at-seat power outlet, and complimentary non-alcoholic
beverages.
What a private compartment between New York City and Los Angeles actually looks like when you travel by train... The seat folds out into a bed and there is a second bed above. The room has a small bathroom with shower, TV, fold-out table for meals, and WiFi as well. It is not all the comforts of home but it is pretty close to it!
Coach, on the other hand, offers a
seat with individual reading light, and depending on the car type may
include a 110/120v electric outlets right at your seat. Or not.
One key and important detail you
may not be aware of though, is that when you opt for Business Class
during the reservation process online, that key choice adds any Acela
High-Speed Trains on that route to the possible seats you can book.
Because Business Class is the starting class for that wicked ride.
Taking the train to New York from
Boston Business Class on the Acela will take 3 hours 25 minutes.
Taking the same route on a regular train in Coach? That takes 4
hours and 11 minutes.
When high-speed rail is finally
added coast-to-coast though, do the math for that difference and you
will discover that Business Class from Boston to LA will save you 32
hours (on average) in travel time!
Either way though, taking the
train when gas hits $7 a gallon will cost a fraction of the price of
a plane ticket, and is estimated (obviously we don't know what sort
of car you drive or what gas mileage you get) to be about half the
cost in petrol (but probably less than that).
The very slow move to create and
adopt high-speed rail to America's aging rail infrastructure started
in the New England region, where the dense rail lines are being
retrofitted to support bullet trains and so, allow for rail travel at
speeds that cut travel time by as much as half.
The reason that the upgrade
process began along the New England rail corridor has less to do with
logistics and more to do with the fact that, unlike the rest of the
USA, travelers in New England never really gave up on using trains to
travel.
That is important because it
allows the government to study the use pattern and effectiveness of
the new train service in an environment that will accurately reflect
use in other areas, once those other areas start using rail again.
While some real progress has been made, true high-speed train service
still does not exists along the whole route. Yet.
When high-speed rail is a reality
in the New England corridor, you will actually be able to travel from
Boston to New York City or Washington, DC faster by train than you
can by plane! Well, faster when you include the usual two-hour
delays to get through security, but still.
So yeah, you can take the train to
LA - but doing so from the east coast means a minimum four-day travel
time, so if you are pressed for time or your boss actually expects
you to be at your desk on the Monday after E3? Probably not an
option for you just yet.
And that leaves passenger air
travel!
"The world is still a weird place, despite my efforts to make clear
and perfect sense of it." - Hunter S. Thompson
Virgin America Business Class - when someone else is paying for it...
The Jet-Powered
Butterfly Effect
“The Guide says there is an art
to flying", said Ford, "or rather a knack. The knack lies
in learning how to throw yourself at the ground and miss.”
― Douglas Adams, Life, the
Universe and Everything
The International Air Transport
Association (IATA) airport code for Los Angeles International Airport
is “LAX” - while the International Civil Aviation Organization
(ICAO) airport code is “KLAX”.
These codes are used by the air
travel industries - and were established to serve as official
designators for each airport served by the system - in order to make
the experience for passengers more convenient. How?
Well for one thing they are the
reason your bags end up arriving with you at Los Angeles
International Airport (LAX/KLAX) instead of, say, some other airport
in LA like John Wayne Airport (SNA/KSNA) or LA/Ontario International
Airport (ONT/KONT).
Back before the industry adopted
the IATA and ICAO system that sort of thing actually happened; when
two planes were departing from the same airport, both going to
different airports in Los Angeles and the bags said Los Angeles it
was a crap-shoot.
That said, your only contact with
this code system will be on your tickets, and on the baggage tags
attached to your stuff at airport check-in desks.
Considering that LAX handles more
than 70-million passengers each year, that should be a number large
enough to clue you in on the method most people choose to use to
visit the City of Angels.
After getting off of the plane and
claiming our baggage, unlike the vast majority of the rest of the
games journalists in LA to cover E3, we do not make our way to the
car rental desks. We do not head for the many taxi stands either.
The limo pick-up area for the hotel limos? Nope. And the Towncar
kiosks are also not our destination. Oh, we were them once, but
after a few E3s you soon learn that there is a better way to handle
getting around LA.
If you take the time to learn the light rail lines and snag a 7-day Pass Union Station (pictured above) is THE transport hub for the LA area. From here you can go anywhere - and it is just three stops to the LACC and E3!
That better way is called “Light
Rail” and Los Angeles is literally setting the standard for Light
Rail Public Transport in America. To make use of it though, at least
until they manage to get a station to the airport itself, means you
have to make a little effort.
That starts with exiting the
airport and going to the bus stop, located just outside the arrivals
access area, and grabbing the bus to Aviation Station - the LAX Metro
Connection Station.
From there, you take the Metro
Green Line 7-stops to Rosa Parks Station at Imperial / Wilmington,
then change to the Blue Line and 11-stops later get off at 7th
Street, which is the Metro Center Station.
Change to the Red Line and,
4-stops later you arrive at Union Station. Total elapsed time?
Exactly 53-minutes - and mates? You can NOT get from LAX to Union
Station faster by Taxi or Limo. We've tried, it just is not going to
happen.
Now granted, you can still take
the taxi - and pay the average meter rate of $74.39 (plus tip) for
the privilege, or an average $160 for the limo unless the big-name
hotel you are staying at offers limo service pickup at the airport,
in which case your end of that will average $59 (no, it is NOT
free!).
Or take the train and it will cost
you $8. You do the math but considering the fact that we only get
reimbursed for travel expenses AFTER the trip, we choose the train.
Not only can you get back to the
airport via that route, but thanks to the light rail access at Union
Station and nearby if you want to walk a little in China Town, you
can also use it to get to and from E3 at the LA Convention Center.
So when you arrive at Union
Station - even before you head to your hotel - hit the TAP machine
there and buy a 7-Day Pass -- which is valid for 7 consecutive days
from the first tap (use) and expires at 3am on the day following
expiration, which means that unless you are staying more than a day
after E3 ends, it will also get you back to the airport.
The 7-Day Pass includes all Metro
services but you should be aware that additional charges apply to
ride the Metro Silver Line and certain Metro Express Buses.
This is good info and will save
you massive amounts of money once you download the free LA Metro
Transit Guru App for your iOS devices. Transit Guru not only helps
you figure out what route you need to take, it will tell you when the
next train or bus will arrive at your stop and when you can expect to
arrive at your destination. How cool is that?
Technology is awesome!
In Los Angeles the speed limits actually apply to the sidewalk as well as the road. These nice young men in their matching outfits decided a verbal warning was the ticket, not a ticket, which I was just fine with - and who knew?!
Pre-Show Press
Briefings
When we arrived in LA we already
had a basic schedule set down in stone months ago... That was the
official (though it did change) Media Briefings from the major game
Studios and Publishers, and Publishers who also happen to make the
devices we game on, like Microsoft, Nintendo, and Sony.
Note: All times are local times,
which are GMT-8. Also this list looks neater than it was because we
are writing it AFTER the fact. Several of the players changed the
time of their briefings on very short notice, so it was not as
cut-and-dried as it may look...
Sunday, June 14
1830 Bethesda Official Press
Briefing / Event.
Monday, June 15
0930 Microsoft Official Press
Briefing / Event.
1300 Electronic Arts Official
Press Briefing / Event.
1500 Ubisoft Official Press
Briefing / Event.
1800 Sony Official Press
Briefing / Event.
Tuesday, June 16
0900 Nintendo Official Press
Briefing / Event.
1000 Square Enix Official
Press Briefing / Event.
1700 PC Gaming Show Official
Press Briefing / Event.
So there you go! A very light
schedule. Why, this was almost a holiday! We arrived with
practically nothing to do, right? Actually no, not so much really.
This is not a paid holiday you see, it is work.
So far we have arrived in LA and,
at LAX, made the transition to ground mode, and used the rather
extensive light rail network to get from Point-A (LAX) to Point-B
(Union Station).
Now that we have arrived at Union
Station and picked up our 7-Day Metro Pass, we need to hit the
convenience store that is on-site right there and purchase some
essentials.
Mostly these consist of snacks and
beverages - since it is cheaper to do that than to consume the
beverages in our hotel mini-fridge. On that note, we strongly
recommend you buy a fairly large quantity since you WILL be missing
some meals over the course of the next week thanks to heartless
scheduling.
By arranging in advance for
reasonably nourishing foodstuff to be on hand back in your room, you
allow for quick transition from events to your notebook, where you
can write and then file your copy while you graze on your Emergency
Food Supply, and quaff beverages that you are NOT paying $5 each for!
These booth babes are following neither the spirit OR the letter of the law when it comes to the costume restrictions at E3. Just so you know, bikinis? Right out. No question about it.
There seriously will not always be
an extra hour to duck out and hit a restaurant down the street from
the convention center and the last thing you want to do at one in the
morning is look for an open restaurant on your way back to the hotel.
If you CAN carve out an hour for a
meal though, on-site at E3 this is the list of our chosen, tested,
and approved restaurants nearby the convention center that you may
find useful:
ChocoChicken 403 W.
12th Street (0.4 miles away) American Fusion. You should try it.
Fernando's Taco Inn at
815 W Olympic Blvd (0.4 miles away) Cali-Mex Cuisine.
Fleming's Prime Steakhouse
& Wine Bar 800 West Olympic Blvd (0.4 miles away) 5-Star.
IHOP 800 S. Flower St.
(0.7 miles) American Comfort Food. Brekkie Anytime.
Sprinkles Cupcakes 735
S Figueroa St (0.8 miles away) Comfort Food.
Sugarfish 600 West 7th
Street (0.8 miles away) Japanese Cuisine. Best. Sushi. Ever.
If you cannot take a full hour to
grab food then go outside the main entrance and across the street to
the parking lot - where you will find some of the best Food Trucks in
LA! Turn right and cross the tracks and there are some more trucks
along the side street here (look for the red Coke Sign).
We can firmly recommend:
Dogtown Dogs -- Menu
Spotlight: Gourmet Hot Dogs.
The Grilled Cheese Truck
-- Menu Spotlight: Stuffed Mac & Cheese Grilla.
India Jones -- Indian
Lamb Burrito
Kogi -- Menu
Spotlight: Korean Fusion-Tacos.
Ta Bom* -- Menu
Spotlight: Linguica Frita
* This Food Truck has no
relationship whatsoever to the sub-title of this article series, “or
How I Learned to Love Ta Bomb” which is a reference to a
completely different event that will only really make sense if you
happen to be a member of the large group of game journos who
regularly meet up at events like E3 and CES and who are in on the
joke.
Checking In
With emergency snacks and
beverages managed, we head to the hotel and check in, claim our
messages, and then take all their stuff out of the mini-fridge and
pile it on top, and replace it with our stuff (the next day
housekeeping basically removed all the stuff piled up on top and left
a note telling us that if we needed anything ring the front desk
anytime but otherwise the fridge was ours to use!).
Waiting at the desk for us were
several notes from a few sub-editors and an editor for the different
pubs we were covering E3 for. Peter actually had his own gig for
this year's E3 and how cool was that? His editor had set up a
hardware briefing for him I ended up piggy-backing on.
The messages basically said “Check
your email NOW!” Sadly I must confess we did not in fact instantly
check our email. Instead we finished the check-in process, then made
our way to our room where we performed a seriously important set of
preparation rituals not at all unlike the spells that Hermione
Granger cast in the Forest of Dean when they were setting up their
campsite:
“If we're staying, we should
put some protective enchantments around the place," she replied,
and raising her wand, she began to walk in a wide circle around Harry
and Ron, murmuring incantations as she went.”
After safely entering our room and
after we transferred our supplies to the mini-fridge, unpacked our
bags, we then hang up and drawer our clothes, verifying that certain
invaluable objects were present and accounted for.
After Peter moved one chair into
the bathroom to serve as my towel and robe holder, I rolled over to
the table in the corner and methodically unloaded my Brad Thor Alpha
Jacket from SCOTTeVEST (around $200 or so IF you can buy one - they
are having trouble keeping them in stock it seems).
The jacket is what is known in
journalism and military circles as a pack-it - a piece of clothing
with lots of hidden and/or deep pockets designed so that you can
store objects in them and they do not imprint (you cannot tell what
the object is from outside). The Brad Thor is worth its weight in
gold as it doubles as my go-bag AND as my secret carry-on bag.
A lot of airlines today charge you
$25 to $50 for any second bag you carry onto the plane with you, and
some consider a computer bag as a second bag if you also have a
regular carry-on. The pockets of my Brad Thor allow me to carry
pretty much all of my electronics - including my notebook PC and my
iPad - so that I can use my computer pack for other things.
Setting Up Camp
Peter and I begin the rather
complex process of setting up camp - with the table in the corner
being sufficiently large enough to serve as the common workstation
for both of us. Peter pulls out the surge strip and plugs it into
the wall and the notebooks get setup and plugged in to that for a
little extra insurance.
That way they can charge-up the
battery juice consumed during the trip (the plane was an older 737
that did not have power at the seats) while we cast all of the usual
protective charms ala Harry Potter that we use when traveling on
assignment.
We start with a “Cave
Inimicum” charm, followed by “Fianto Duri” and
“Muffliato” -- meaning we set up our D-Link DIR-510L
Portable Router ($75 from D-Link) on the desk in the corner attaching
its CAT5e wire into the wall jack at the desk and plugging it into
its APC P1T 120V Portable Surge Protector ($12).
A quick hop on my notebook and
call to the front desk to get the WiFi information - SSID and Key -
and the 510L was on their network.
When the Network Services page
loaded we opted for the Week-Plan to save a few bucks.
The standard day-plan works out to
$15 per day, per device - and as we had six devices to connect in
theory that would have cost us $90 a day but “Cave Inimicum”
plus “Muffliato” and “Fianto Duri” brought the
day-price to $15 if we wanted to go that route.
The Week-Plan was only $75 (a
savings of $30 looking at it one way, or a savings of $660 looked at
the other way!). Basically what the 510L does is serve the following
functions:
Single Connection Point:
It is the default (and as far as the hotel is concerned ONLY)
networked device that will access the Internet from our room.
WPA2: It creates a
private network for our room (so all of our traffic inside the room
stays INSIDE the room) and using WPA2 secures the network - as much
as we can claim that WPA2 secures any network really...
DHCP Server: It
provides DHCP service to any device that knows its SSID and key (it
is pre-configured to not broadcast the SSID and the key is pretty
freaking long but all of our devices were previously set up and
tested to be sure that they could use it).
On top of the 510L we placed our
Toshiba Canvio Slim II 500GB portable storage device ($36), plugging
its USB3 cable into the 510L. In addition to providing shared
portable storage on which to backup our notes and copy.
Each evening
we copy the contents of all of the press kits we receive to the drive
so that we don't lose them when we lose the tiny thumb drives that
are used to distro the packages - and we WILL lose them. Happens
every E3.
We then cast “Repello
Muggletum” (a Muggle Repelling Charm) by placing on top of the
stacked 510L and Slim II a cardboard sign we printed back at the
bullpen, before embarking on our trip, that reads “Please do not
touch this hardware - it is doing hardware things while we go do
human things and does not like to be disturbed!!!”
That must be a powerful charm
because is all of the assignments we have used it for, none of the
housekeeping have ever touched our kit.
NOW we checked our email, and
learned that during our travels the sub-editors had been busy and we
had appointments - including for that day - to a number of briefing
events. Mostly it seemed that these were briefings for games that
were not being showcased at E3 this year - long-range stuff for games
that the publishers and studios wanted to talk about but had not
integrated into their E3 booth routines.
An Updated
Schedule
If you were thinking that the
schedule we ended up with only covered the big Pressers that the
major studios and the industry players put on in the days just before
the show kicks off, well, you'd be wrong...
To help you with figuring out how
this works, we'll start by reminding you of the official coverage
schedules we started with above - go read it again so it is fresh in
your mind - and then keep reading this so you can see what the real
schedule looks like AFTER it was fiddled with by El Editors...
The schedule we had before the
ramps dropped on the LCA's showed only the official briefings, but
now thanks to the sub-editors, we have a much fuller and more complex
one:
Saturday, June 13
1100 Brunch with PR from
Publisher A - briefing for 2 fantasy titles.
1300 PR from Studio A -
briefing for Wargame.
1500 PR from Studio B -
briefing for Wargame.
1630 PR from Studio C -
briefing for Asian-Based F2P Fantasy Games.
1900 Studio-Hosted (Studio D)
Dinner at LA Restaurant with private briefing.
2230 PRs from Publisher B -
Private Party at LA Nightclub with hosted mini-briefings.
Sunday, June 14
1100 Brunch with PR from
Well-Known Publisher C - briefing for 4 sim titles.
1400 PR from Well-Known
Company A - briefing for gaming peripherals.
1530 PRs from Publisher B
proper briefings.
1830 Bethesda Official Press
Briefing / Event.
2200 PRs from Publisher D -
Private Party at LA Nightclub with hosted mini-briefings.
Monday, June 15
0930 Microsoft Official Press
Briefing / Event.
1300 Electronic Arts Official
Press Briefing / Event.
1500 Ubisoft Official Press
Briefing / Event.
1800 Sony Official Press
Briefing / Event.
2100 Publisher B's Online
Division Dinner at LA Restaurant w/ private briefing.
2300 PRs from Publisher E -
Private Party at LA Nightclub with hosted mini-briefings.
Tuesday, June 16
0900 Nintendo Official Press
Briefing / Event.
1000 Square Enix Official
Press Briefing / Event.
1400 Lunch Briefing;
Publisher-Hosted at LA Business Venue.
1700 PC Gaming Show Official
Press Briefing / Event.
When you look at this list, we
totally understand if you get the wrong impression. That covering E3
must be just one wild trip in which game studios and publishers host
booze-fueled parties and dinners, where games journos get smashed
every night, eat for free, and ride around town in limos paid for by
games publishers and the larger studios.
In other words they spend time
living in the lap of luxury... The terrible thing is that, in part,
you would be correct! But let me tell you a little secret. The kids
who allow themselves to be sucked into that trap? That will be the
last E3 they cover for a very long time and maybe even the one and
only E3 that they ever get to cover period.
Because I can tell you from
personal experience that editors expect you to (a) turn in copy that
they can read and more important USE, and (b) you cannot do that if
you are drunk or stoned.
Contrary to popular belief,
editors are not human.
They don't have any sort of sense
of humor at all. They do NOT accept apologies or excuses. And I
totally get that - because they are under deadlines just like the
rest of us.
So in the interests of
transparency and with regrets for bursting your bubble - our
experiences with the various appointments that were arranged for us
by the sub-editors largely turned out to be nothing more exciting
than sipping carbonated water or diet soda while we sat through
mini-briefings - many of which we could hardly hear.
The dinners were okay... Actually
they were not the sort of food we would have chosen if it were up to
us, and mostly we spent our time taking notes rather than eating -
because the briefings took place AT dinner. Yeah. Lap of luxury.
The private party briefings were
even worse, because it was hard to hear over the music and you got
the definite sense from the PRs doing the briefing genuinely resented
us.
Resented us because we were not
going with the program and scheme that they had set out to make
happen -- because it is clear by the way that they treated us that
the point to the events was not to brief us on their games, but to do
as little as possible and party.
From their point of view what they
expected was for us to accept the game PR kit, then hit the open bar,
dance with the cute girls I am pretty sure were paid to be there, and
dance with us, and basically get sloshed under the guise of work.
While the younger kids did just
that, they still had to deal with the old farts and our questions
about the games that they did not want to answer. Basically we
persisted in asking them until they either gave us the answers we
were looking for, or they made it clear said answers would not be
provided, at which point we left the events because why stay there
when we can write or sleep?
The truly disturbing fact here is
not that all this happened, but that it actually took place in the
days BEFORE E3 actually opened!
E3 hadn't even officially started
- heck, the major press briefings hadn't yet happened! We were
already thrust into scheduled meetings and briefings that pretty much
guaranteed we would have to operate on short sleep rations the entire
week!
If it sounds like I am complaining
or whinging, well I am not.
This is the territory we agreed to
when we accepted the assignment to cover E3, and we knew that going
in. We also understood that the faster we obtained what we were sent
there to get, the sooner we could leave. That's the difference
between seasoned journos and kids.
The latter want to party all night
and meet celebrities, and the former? They want the freaking quotes
they were sent to get, and the press package and briefing so that
they can hit Mr. Churros on the way home, then file their copy and go
to bed!
How to refer to E3
like the cool kids do
Put together and put on each year
since 1995 by the Entertainment Software Association (ESA), its
proper name is the Electronic Entertainment Expo - or E3 for short -
and it is without question the world's premier trade show for
computer and video games (and related products).
If that was all that there was to
the story, we'd be finished now, but hey, it is not. Specifically E3
has a rich and varied history and, like most long-running cultural
events, it has experienced a vast array of issues and even scandals.
Heck it would be strange if it had
not, but we are not here to air out the dirty laundry of E3, we're
here to help you know and understand it in a way that permits you to
be cool about it. You see the Cool Kids are not cool because they
are cool, they are cool because they know what they are talking
about. Put another way, knowledge is power, but among geeks and
gamers, knowledge is cool.
So gaining that level of status
inside gaming first requires you to understand - and to appreciate -
many of the events and issues that served to shape what we think of
as |the Electronic Entertainment Expo. Seriously!
When it was founded in 1995 it was
christened “The Electronic Entertainment Expo” and just that
because it was not clear that there would be another. When that
first Expo turned out to be a major success, the ones that followed
were named with their year attached.
It wasn't until after “Electronic
Entertainment Expo 1996” wrapped up that the ESA began to widely
refer to it as “The Annual” in terms of its ID. As in “The
Annual Electronic Entertainment Expo” in its promotional materials.
The thing is each successive Expo
grew bigger - and wilder - than the last, until the debacle that was
“E3 2006” happened. If you plan to be one of the Cool Kids you
need to not only know about this, but be able to discuss it.
A series of unrelated events
eventually lead to the near-total-demise of the event known as E3,
and certainly lead to its temporarily being turned into the shadow of
a ghost of its former self!
Knowing that history - and the
events that lead up to it - is an important element in knowing E3 -
so let's go to school, shall we?
The Disaster that Was E3
2006
Before we rush to judgment it is
really important to remember that the disaster that was E3 2006 was
not down to any single event. No single powerful disaster or
disasters stand out. No smoking gun.
It was, in fact, the culmination
of lots of mostly unrelated issues that finally blew up in the face
of the event host, the ESA, and the mainstream publishers and
studios.
While nothing can be held out as
THE THING that marred the image of E3 for all time - what actually
happened at E3 that drew the event into an unfortunate position and
that provided nearly endless fodder for late-night talk show host
monologues and seemingly built into one nasty storm made up of equal
parts embarrassment, bad PR, and that late-night humor finally pushed
the ESA to the breaking point.
In the months that followed June
2006 the gamer community did a lot of snickering, while certain
studio and publisher bigwigs found themselves throwing-up a little in
their mouths each time the subject of E3 came up. None of them would
have been so public about it though, if they had only understood the
consequences that their actions and attitude would end up causing the
ESA to do. There was plenty of warning too - this is not a case of
hindsight being 20/20 so much as it is the games industry indulging
in a combination of irresponsible actions.
What hindsight tells us is that
the situation was more a matter of wish-fulfillment and what
psychologists and sociologists call “Magical Thinking” that
contributed to the disaster that was E3 2006 than anything else! The
idea that once the event was over the event was OVER never occurred
to anyone outside of the ESA.
The events that finally triggered
the avalanche - and half of the blame - is easily placed on the
results of the months leading up to E3.
During that period there was a
palpable imbalance in The Force (and to be fair that was partly
triggered by the combination of economic hardships and certain market
segment failures in the games industry over-all) that left the
respective gamer communities wielding way too much influence on the
industry as a whole.
An obvious consequence of this was
that the primary focus for the industry at E3 was:
7th-Gen Consoles - Sony's PS3
and the Nintendo Wii join Microsoft's Xbox 360 as the 7th
Gen;
7th-Gen Portables - The
Nintendo DS and PlayStation Portable Portables Victory;
The New Mobile - Apple's iPod
/ iPod Touch / iPhone / iPad and Android Invade;
7th-Gen Games - upcoming
titles for the 7th-Gen platforms overall.
The industry focus was
bass-ackwards! And nobody noticed until it was far too late to do
anything about.
It was that skewed focus that lead
to some rather unfortunate consequences, the most visible of which
was Sony's complete overconfidence that the hardware (PS3) would
carry the day. That left Sony largely ill-prepared for the silent
reception their press briefing ultimately received, and the
humiliation that it transferred to eh ESA.
Sony sailed its PS3 into a massive
storm (thanks to its focus on the platforms rather than the games)
and when the games were presented, the results were pretty
humiliating. It was also prime evidence that they badly and poorly
read the market and community.
Now, to be fair, it certainly did
not help that the focus of mainstream media was on the pretty obvious
and sweeping “win” by Nintendo thanks in no small part to the
very impressive game lineup that the Japanese game company put behind
both the Wii and DS. Because Nintendo had managed to set the bar so
high, Sony's failures appeared to be all the more disasterous.
There was also the safety factor
in covering the event that the media felt. If it had been an
American company on stage blowing it so badly they might not have
chosen to go at them full-throttle, but the issue was being cast as
two major Japanese games companies placed at opposite ends of a long
rope in a game of tug-o-war that also happened to be easily forced
into the roles of David and Goliath.
The media cast Nintendo as David,
and Sony as Goliath, and seemed to take unbridled joy in how soundly
and roundly David beat the living-heck out of Goliath!
What is worse, the traditional
news media was so tightly focused upon the disaster that was
unfolding before their cameras and eyes that they totally missed a
bigger - and more important - story!
That is how the bloggers and what
was then considered to be “new media” (online web-based gamer
publications) ended up totally scooping the traditional media in its
outing and coverage of the startling inroads Apple and Android were
making into the mobile gaming sphere.
New media revealed two very
disturbing elements of this new threat to gaming: the measure of
control mobile apps were bringing to bear on the market which
suggested the threat they posed to the established game pie was far
more serious than at first it appeared.
It seemed that, while nobody was
looking, a massive paradigm shift was happening - both inside the
games industry and, more significantly, in the gamer community.
Amateur game developers and
garage-based studios were making increasingly higher quality games
for the mobile market, and gamers were noticing, and those same
gamers were changing the way that they viewed both their smartphones
and touch-devices. What had previously been relegated to a means for
making phone calls, tracking schedules, and listening to music was
morphing into a pretty powerful games platform.
Then there was the statistical
evidence that suggested the market share that these two relatively
new game platforms had carved out of the pie was growing at a
sustainable rate far greater than the initial projections predicted.
What made this all the worse was
that this was happening on a physical platform the control of which
was outside the sphere of influence of either the game publishers or
the primary games platform makers.
The biggest problem that the
established games industry had with this was not that it couldn't
create games for the Android and iOS platforms - it could - rather it
was the ubiquitous nature of those platforms and the estimates that
new media was making suggesting that, due specifically TO the
ubiquitous nature of smartphones and tablets they had suddenly become
a major threat to the profit margins of publicly traded game
companies.
There was every reason to
anticipate that they would not only create their own niche in the
games market, but that they would erode the position of ALL of the
other segments. The reason for that? They were simply too easy to
access and use.
The More Things Change
While all of this was going on,
meanwhile over at E3 2006 Microsoft was announcing its plans for a
new service and capability called “Live Anywhere” that melded the
Xbox 360 games console and PC's running Windows Vista into a pretty
impressive gaming platform.
This new service was planned to
allow multi-player games and game communication between Xbox 360 and
the (then unreleased) Windows Vista OS, and despite the major
implications that the announcement contained, hardly anyone noticed!
Of course the fact that this
announcement at Microsoft's E3 2006 presser would not actually result
in anything meaningful until Windows 10 and the Xbox One in 2015
aside, it was still worthy of notice, but the media was busy
lambasting Sony and holding Nintendo out to be a hero.
If that was all that there was to
the issue, it would not BE an issue, right? Yeah, too right. The
problem was not the amateur approach Sony took in its press briefing,
or the dominance of Nintendo over all of the other makers at that E3.
The problem was down to the sea of
OTHER negative elements that had previously - and were currently
being -- uncovered by the media combined with the willingness of
political types and special interest groups to twist issues related
to the games industry in general, and E3 specifically, in order to
blow their own horns.
That is some Hot Coffee!
On the heels of the closing
ceremony for the previous year's E3 the news media discovered
something that gamers were already well aware of, that being a rather
juicy scandal that was perfect for the 90-second sound bites of
broadcast journalism, but that had the potential to fill literally
pages of a newspaper too.
What are we talking about? Hot
Coffee.
Hot Coffee was a piece of
abandoned orphan code in the video game Grand Theft Auto: San Andreas
in which the player could take a woman back to her apartment and have
sex with her. Specifically oral sex among other sex acts - that the
player basically controlled and was scored over.
This was a piece of code that was
NEVER included in the game, so it was not submitted to the ESRB for
consideration when San Andreas went for its rating.
The problem is that while that
piece of orphan code was never made part of the game, it was left in
the source code FOR the game.
Players of the PC version of San
Andreas found it when they were searching through the code - a
practice that both the game publisher -- Take-Two Interactive -- and
its studio -- Rockstar Games -- had to know was common enough so that
the players were very likely to discover that orphan code.
What Rockstar could not predict,
however, was that a California state assemblyman would latch onto
that issue and use it as a springboard to media attention and a bid
for higher office.
Assemblyman Leland Yee (D-San
Francisco), did not stop short at simply condemning the presence of
the orphan code in the game - he blew it all out of proportion,
outright accusing Rockstar of intentionally leaving it in the game,
knowing that gamers would find and play it.
He then accused the ESRB of
"failing to appropriately rate" the game, implying that
they knew of the code when San Andreas received its M-Rating, and
suggesting that the board failed to give the game the X-Rating
(actually it would have been an AO-Rating, not X, but Yee did not
know that) it richly deserved in order to prevent it from being
banned from major retailer shelves.
It seemed that Yee believed it was
possible that the board would look the other way if the Hot Coffee
code had actually been included in the ratings application. Based on
his certainty of that sort of action or reaction, he declared that
the ESRB had a clear "conflict of interest in rating games"
because it was run by the game publishers whose interest would be to
sell as many games as possible.
Yee then implied that the federal
government should be the one to rate games but, failing that, each
state should create its own game-rating board and take over the
responsibility. Can you imagine what a nightmare THAT would have
created for the gaming community? Yee couldn't.
Basically Yee called into question
the very integrity of the voluntary ratings system for video games
and worse, seemed to be suggesting that the sex game was left in San
Andreas in the hopes that it would be discovered, and thus lead to
greater sales than might otherwise have been the case for the game
based on the scandal.
ESRB president Patricia Vance
responded strongly to Yee and his allegations by announcing that the
board would undertake an investigation into the circumstances
surrounding the 'Hot Coffee' mod with the goal of determining whether
the mod unlocked preexisting code, or was actually a third-party
creation.
It turned out that it was in fact
orphaned code in the game, and the folks behind the game had taken
every link and mention of it out of the game but, unable to remove it
completely, the damage was already done by the time the investigation
was completed.
In their defense they explained
that the code could only be accessed via the PC version of the game,
and only then after seriously messed up effort was taken to make that
happen. That did not prevent Vance from attacking Yee though, as she
rightly pointed out his own ulterior motives for the brew-ha-ha he
had practically personally generated over the issue:
"Assemblyman Yee has been on
a crusade for years to undermine the integrity of the ESRB, and in so
doing, generate support for his legislative agenda," Vance said.
"His latest attempt to win
political points is to claim, without any legitimate basis, that a
game rated for ages 17 and older, with explicit content descriptors
prominently displayed on every box, has been inappropriately rated,"
she added.
As to the question that the board
somehow failed the duty and obligation it owed to gamer parents,
Vance allowed that the agenda of the board was above reproach; that
she believed that contrary to Yee's claims, the ESRB rating system
did its job with the information it had, and further research showed
parents overwhelmingly found the ESRB ratings system to not only be a
very effective system, but continued to value - and use - it.
"We will do whatever it takes
to maintain their confidence in the integrity of the system,"
Vance declared. That was all well and good - and right - but Hot
Coffee appeared to have become one of the nails in E3's coffin.
Booth Baby, Booth Baby,
Throw me a Kiss!
The next nail in the proverbial
coffin was the issue of Booth Babes at E3.
Surprisingly it was not E3 2006 so
much that set this off, but E3 2005 - though the measured response to
the new Booth Babe Policy at the 2006 event (or rather the lack of
measured response) after the ESA changed the policy certainly was the
issue.
To help understand the problems -
which were a combination of image and PR - watch the video embedded
above and pay close attention at the following times: 0:28 -- 0:35
thru 1:02 -- 1:36 -- 2:35 thru 2:55.
Check out the video below for
shots of the dance numbers that drew particularly vitriolic criticism
from woman’s rights groups...
After the heat from E3 2005 all of
the registered exhibitors for E3 2006 were sent a copy of the rules
-- rules that require that all display material -- including live
models (meaning booth babes) -- can not include conduct deemed to be
sexually explicit and/or sexually provocative, including but not
limited to partial nudity and nudity. The rules specifically outlaw
bikini bathing suit bottoms and G-strings from the show floor.
Ironically those rules are the
same ones that have been in effect since they were amended for E3
2001. They just were not being enforced. For E3 2006 the exhibitors
were put on notice that the rules would be enforced.
That would seem to be very clear,
yes? Well, despite that clarity, several studios who shall remain
nameless chose to outfit their babes in costumes that left rather
little to the imagination in terms of the anatomical gifts that God -
who clearly was an artist of the highest caliber - had awarded them.
It seems that the letter of the
law - but not its spirit - were observed in 2006 - just check out the
video from E3 2006 below and see how many rules violations you can
spot:
It was the liberal interpretations
by the studios and publishers of just what constituted sexually
provocative that it seems was the final nail in the coffin for E3.
The flaunting of the rules for booth babes was what the board for E3
unofficially cited as the final factor that pushed them into the
decision to re-imagine E3 into the what became the E3 Media and
Business Summit.
The Dark Ages
Descend Upon E3
What had always - up until 2007 -
been known by the Cool Kids as “The Show” got a new name after
Day 1 of the 2007 E3 Media and Business Summit: Snafu.
It wasn't just the booth babes
that were gone from the show either. Most of the attendees were gone
as well as the ESA tightened the rules about who could attend so
tight that the door count for the entire event barely passed 10,000.
And that included the exhibitors!
Let's get some perspective here
shall we? Here are the numbers for all of the shows up to and
including 2007:
1995: 50,000 / ?** Exhibitors
(Location: LA Convention Center)
1996: 50,000* / 400
Exhibitors (Location: LA Convention Center)
1997: 40,000 / 500 Exhibitors
(Location: Atlanta at the Georgia Dome)
1998: 73,000 / ?** Exhibitors
(Location: Atlanta at the Georgia Dome)
1999: 40,000* / ???
Exhibitors (Location: LA Convention Center)
2000: 45,000 / 450 Exhibitors
(Location: LA Convention Center)
2001: 62,000 / 400 Exhibitors
(Location: LA Convention Center)
2002: 60,000* / 400
Exhibitors (Location: LA Convention Center)
2003: 60,000 / 400 Exhibitors
(Location: LA Convention Center)
2004: 65,000 / 400 Exhibitors
(Location: LA Convention Center)
2005: 70,000 / 400 Exhibitors
(Location: LA Convention Center)
2006: 60,000 / 400 Exhibitors
(Location: LA Convention Center)
2007: 10,000 / 33 Exhibitors
(Location: Santa Monica at many locations)
* Estimated Attendee Count.
** No Official Numbers Offered by
the ESA.
While most of the industry
insiders - and many of the editors who assign journos to cover it -
prefer to call it “E3” when the cool kids refer to E3 - and when
we say “the cool kids” we are not talking about the American
alternative hip hop duo -- they call it by another name.
From 1995 to 2006 they called it
“The Show” -- as in, “Jim and I got assigned to The Show this
year, are you going to make it?”
In 2007 the name changed to
“Snafu” -- as in, “Jim and I tried to get assigned to The Snafu
but they denied us!”
Re-named the E3 Media and Business
Summit, the 2007 event was moved to a smaller venue in Santa Monica,
California, and you could say that it underwhelmed a lot of the
attendees, of which there were only 10,000 because the ESA had set a
cap and severely restricted who could attend.
That move ended up having
consequences nobody could have anticipated including a very negative
reaction from the ESA's own members.
2008 E3 Media and Business
Summit
Naturally enough, even the Cool
Kids were impressed by the measure of success that the ESA attained
in making things worse. So much so that they again changed its name
yet again - this time to “Tarfun” - which you may want to look up
via Google as this being a family-friendly blog we can't actually
tell you what it means. Sorry.
But to help you in grasping the
impact, here is an example of the proper use of the new name E3 was
gifted with for the 2008 show:
“Jim's editor tried to get him
credentials to this year's Tarfun, but mine decided not to bother
when she found out most of the game studios were not going.”
Yup, you read that correctly. The
anger that was generated by this new and not-improved approach that
the ESA had taken was not kindly received -- either by its members OR
the video game studios and publishers that made the show possible.
In fact they stayed away in such
record numbers that, even extending attendance eligibility to family
members, the best that they could do for E3MBS 2008 was slightly more
than 5K total.
Fortunately the ESA finally
understood that the road that they were traveling on was not the road
that the rest of the industry wanted to travel on, a response that so
angered the ESA board, they threatened to move the event to a storage
locker in Compton for the 2009 E3 Media and Business Summit! Okay
just kidding!
Thankfully cooler heads prevailed
and the Expo was changed back to its pre-2007 format, and the
industry decided to let bygones be bygones, and returned to the LA
Convention Center with the original format restored, and vowing to
relax their enforcement of the rules as long as no serious protests
happened.
The fact that a restored E3 2009
somehow managed to pull in over 41,000 attendees despite the show
having its smallest number of exhibitors (216) ever for an Electronic
Entertainment Expo.
Still 216 was a major improvement
over the 33 exhibitors at the 2007 E3 Media and Business Summit, and
just 39 at the 2007 E3 Media and Business Summit.
Coming Up...
Coming up as we make our way
through the days leading up to the opening bell for E3 2015 including
how the Digital Divide applies to gaming, the spectacular disaster
that was the Nintendo Digital Event for E3 2015 (aka an hour of our
life we want refunded), what is it like to rub elbows (and other body
parts) with the famous and infamous at E3, and we may discover why
Mickey Mouse wears a Julian Assange watch, but probably not.